Our Story

At Rajwadse, we believe that tradition isn’t just something to preserve — it’s something to wear, celebrate, and carry forward with pride. Founded by Soumya Amit Bansal, a former data analyst turned conscious entrepreneur, Rajwadse is a heartfelt journey that began far from the world of fashion — in the vibrant textile heartland of Kutch, Gujarat. Soumya’s career in IT never dimmed her love for India’s cultural richness. But it was a transformative visit to the homes of Ajrakh artisans that truly changed everything.There, she saw not just fabrics — but stories, generations of skill, and a community deeply connected to their ancestral craft. Moved by their artistry and the challenges they faced in a fast-fashion world, she founded Rajwadse on April 13, 2024, with a clear purpose:
To revive India’s timeless textile traditions while uplifting the artisans who keep them alive.

🌿 Our Philosophy

At Rajwadse, every piece is more than clothing it's a bridge between the past and the present. We bring together age-old Indian techniques like Ajrakh printing and Jaipuri craftsmanship, and reimagine them into elegant, wearable styles for the modern woman.Our kurtis are designed for women who:Value heritage and sustainabilityEmbrace culture with eleganceChoose handcrafted over mass-produced